UEFA Euro 2024

Client: UEFA
Agency: VML Branding
Creative Director: Helder Pombinho
Head of Design: Mariana Lancastre
Typeface Design: Dino dos Santos
Design/Illustration: Bernardo Majer
Animation: Giant Ant

UEFA’s Euro 2024 identity represents the real-life diversity of football fans. The new brand identity promotes a EURO that welcomes everyone. Football is a place where we all belong to and that we are all invited to celebrate.

Because UEFA EURO 2024 is all about diversity and inclusion, our logo includes all the colour combinations in the flags of UEFA member nations.

Typeface without borders

This bespoke typeface was designed taking account of all European alphabets, symbolising unity beyond borders.

The various letters have similar design elements and principles that create uniformity between scripts.

Stadium Pictograms

Stadium Illustrations

Fan Illustrations

Botanica

.PT